freeda
exploring the idea and impact of surfing as union.
FREEDA is an exploration of the idea that water and surfing is a union between nature and humanity. We’re interested in this union and how it can skew positive to impact our systems and behaviour on land.
So we explore this dynamic between people, water, and wider nature. And, with it, the chance we get to integrate a vibrant life of water with meaningful environmentalism and social activism – which we think may be the raging heart of surfing.
A journal, a studio, and projects in the wild.
FREEDA is a total integration of our skills and passions: an honest offering to the water and this water life we love. Aimed to engage our surf and nature-loving community of friends all over the globe and help guide us in the direction of wild service.
the journal.
FREEDA Journal is where we explore, evidence, and cultivate this concept of surfing as union.
Primarily through portraits, we focus on listening to elder and native wisdom, and unearthing insights from both the core and edges of surfing all over the world.
THE studio.
FREEDA Studio builds striking, strategic, purpose-driven brands at pace.
Harnessing the diverse strategic-creative expertise at FREEDA and our extended network of talent, we channel dynamic creative capability and rigorous commercial logic to craft extraordinary.
Through design, copy, strategies, film, photography, and campaigns that shift culture, change minds, and move and unify people.
THE PROJECTS.
FREEDA Projects is how we bridge surfing with environmentalism and social activism in real terms.
Building solutions from a systems design perspective that drive greater equity for both nature and humanity. With a special focus on protecting the tropical island communities and ecosystems left exposed by surf travel.
